Collection of Personal Information
We collect the personal information you provide us when you enquire about, and/or make a reservation at, any of the hotels or resorts owned and/or managed by SilverBirch Hotels & Resorts. The personal information we may collect includes your name, gender, telephone number, e-mail address, credit card information and preferred language of communication, and other information, such as your arrival and departure dates and the number of adults and children accompanying you during your stay. We may also collect personal information when you enquire about and/or acquire other travel-related products or services available through our website from time to time, or when you choose to participate in one of our contests or other promotions.
We also may automatically collect general anonymous information related to your use of our website, such as the date and time you visit the website and the pages you visit on the website. In addition, we collect “cookie” information from your browser to identify your computer and provide us with a record of your visits to our website. The technology used to gather “cookie” information is provided by the Internet browser you use, and may be turned off by using your browser preference buttons. This statistical information helps us to understand how our website is used (e.g., identifying which pages or sections are most popular and the peak activity times), which assists us in planning for future improvements to the website to better meet our visitor’s needs.
Use of Personal Information
We use your personal information for one or more of the following purposes:
- Processing your reservation or other purchases;
- Identifying who you are;
- Improving our product and service offerings; and
- Improving our website.
In addition, we may enter into agreements with marketing partners in the hotel and travel industry for the sole purpose of offering products and services that may be of interest to you. We will, however, not provide you with any product and service information unless you have expressly requested (i.e. opted-in) to receive such marketing material.
We may also contact you from time to time to conduct surveys or to obtain your feedback on our existing or proposed product and service offerings. Your survey responses and feedback are used solely for internal management purposes. You can withdraw your consent to be contacted about product and service offerings at any time by contacting us in the manner set out below.
Disclosure of Personal Information
We must provide your personal information in response to a search warrant or other legally valid enquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by law. We may also disclose personal information to assist us in collecting a debt owed by you.
Security of Personal Information
We will maintain your personal information in secure data storage to safeguard it from unauthorized access, use or disclosure. We will maintain the strict confidentiality of all personal information collected, and will only disclose such information to employees and service providers of SilverBirch Hotels & Resorts who require such information for the purposes set out above. We have entered into agreements with our service providers to safeguard the personal information in their possession. We will only keep your personal information for as long as it remains necessary or relevant for the purposes stated above or as otherwise required by law.
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